The Swine it Podcast Show Canada - Dr. Ellen Goddard: Genomic Technologies and Public Trust | Ep. 169

In this episode of The Swine it Podcast Show Canada, Dr. Ellen Goddard, Professor Emerita at the University of Alberta, discusses public acceptance of genomic technologies in pork production. She explains why disease resistance is viewed positively, how labeling affects trust, why farmers remain highly credible messengers, and how communication can shape consumer confidence around gene editing. Listen now on all major platforms!

What you'll learn:  

• Gene editing acceptance
• Consumer trust factors
• Labeling preferences
• Disease-resistant pigs
• Communication importance

Meet the guest:
Dr. Ellen Goddard is Professor Emerita at the University of Alberta and an agricultural economist. Her work focuses on consumer behavior, trust, livestock sectors, and public attitudes toward food technologies. She also specializes in economic modeling for pork, beef, and dairy systems. Learn more from Dr. Ellen Goddard on the Swine in Canada Podcast Show, available on all major platforms.  

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