The Swine it Podcast Show - Clinton Monchuk: Consumer Trust | Ep. 338

In this episode of The Swine it Podcast Show, Clinton Monchuk, Executive Director of Farm and Food Care Saskatchewan and Canadian Food Focus, discusses how Canadian consumers view pork production today. The conversation explores trust in the food system, urbanization, and why transparency matters more than ever for farmers. Clinton shares practical ways producers can use digital tools and clear communication to better connect with consumers beyond the farm gate. Listen now on all major platforms.

What you'll learn: 

• Consumer trust drivers
• Urban-rural disconnect
• Digital farm engagement
• Transparency builds trust
• Communicating agriculture

Meet the guest:

Clinton Monchuk is the Executive Director of Farm and Food Care Saskatchewan and Canadian Food Focus. Raised on a family farm in Saskatchewan, he holds an undergraduate degree from the University of Saskatchewan and a master’s degree in agribusiness from the University of Guelph. His work centers on consumer engagement, food literacy, and building trust in Canadian agriculture. 

Learn more from Clinton Monchuk on The Swine it Podcast Show, available on all major platforms.
Connect with our guest on Social Media: LinkedIn

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